A Q&A with Tim Whitebread: How Carr Properties Scaled Their Marketing and Leasing Process 

Carr properties blog
Taline Loschiavo

Taline Loschiavo

Material Marketing Supervisor, VTS

This Q&A sequence is your glimpse into how prosperous CRE corporations are utilizing the main leasing, advertising and marketing, asset administration, and tenant practical experience platform to amount up their small business.

Satisfy Tim Whitebread, Director of Leasing at Carr Qualities. We had a chat with Tim to find out how the company has evolved their digital content material and the engineering at the main of that transformation.

1. What type of assets do you possess and in which marketplaces?

We possess centrally located, course A business office structures in dynamic office environment markets like Washington DC, and Boston, Massachusetts — we also a short while ago expanded into Austin, Texas with the invest in of 100 Congress Avenue.

2. What would you say your company’s solution to technology is?

We’re quite innovative from a engineering perspective. We really have a comprehensive technological innovation group that handles everything in-home. We’re certainly not slipping guiding the curve, but even even now, utilizing VTS Sector has absolutely taken us to the future level.

3. What manufactured you all to begin with start searching for a CRE marketing and advertising system? What have been the pain details that existed in your working day-to-day operate, for you and your staff?

We were genuinely searching for an all-encompassing database for our media and material that we could access and distribute quickly.

There had been a few other worries that spurred us to appear for a remedy like VTS Industry. For me, sharing material with brokers and end-users arrived with so a lot of limitations. I was not able to locate the proper details or documents, and also struggled with sending factors out — e-mails with big documents hooked up would bounce, which designed things definitely tedious.

Right before applying VTS Marketplace, we experienced our information saved in several folders and on distinctive drives. It was genuinely difficult to identify the info required, and possessing to form by way of so a lot of files in distinct areas took a lot of time.

We also had a seriously difficult time bringing areas to sector successfully. Among brainstorming and producing all the written content, to the back and forth between teams, it took ages to get every thing in fact completely ready to go to industry.

4. What built you eventually choose to go forward with VTS Sector as the picked out resolution?

A blend of causes built us come to a decision to go ahead with VTS Current market. The VTS platform is actually all-encompassing. The addition of VTS Market place really has introduced our leasing system entire circle on the system. We had previously been utilizing VTS Lease to track prospective buyers, proposals, and touring functions. From there, we desired that perception to greater understand the usefulness of our advertising and marketing tactics, and VTS Current market is equipped to produce on that.

5. How has the addition of VTS Marketplace solved these troubles?

Right before we had VTS Market, we have been operating on standard advertising and marketing procedures — we were being just performing what we’d normally been doing. We did not definitely have a way to evaluate it, which is a real problem when you’re making an attempt to reach tons of tenant brokers and tenants. The addition of VTS Marketplace has definitely assisted us from an analytical viewpoint, permitting us to evaluate the good results of our marketing and advertising strategies so we can double down on what’s operating and change what is not.

With our information in one space with VTS Marketplace, I can share our listings with a few clicks of a button — with tenant brokers or finish-consumers. It can make daily life really seamless, not only for us but for them as perfectly. Moreover, with the pandemic, a lot of prospects will not tour buildings without the need of very first hunting at virtual content material and other electronic products, so having that with VTS Marketplace has resulted in a good deal a lot more in-particular person excursions.

VTS has actually solved our struggle of bringing areas to market place speedily too. When we want to produce a setting up, VTS is out there shooting information in no time. It helps make the procedure a lot quicker than with any group we made use of previously.

6. How are you personally using the VTS Platform in your day-to-working day purpose?

I use the VTS each working day. When I’m sharing a space, VTS Industry is my go-to resource. It is easy for me due to the fact all the information is there and it’s simple for the conclude-user, once again, for the reason that all the facts they want, and will need is right there.

7. How is VTS Market place driving worth for your business enterprise?

VTS Sector is driving price for us in so many distinctive approaches. It’s saving us time, it is conserving us funds, and it just tends to make our job way less difficult.

The data that we can extract from the VTS platform definitely can help guide our conclusion-creating below at Carr Attributes. We have produced changes to our internet marketing procedures and our leasing approaches applying the data that we’ve pulled.

The workforce at VTS Sector has been certainly phenomenal to function with. We have labored with a bunch of distinct individuals, who have all been so responsive and made factors effortless for us.

Understand additional about how Carr Houses executes discounts 59% a lot quicker right here.

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Taline Loschiavo

Information Internet marketing Manager | VTS
Taline Loschiavo

Taline is a Material Advertising Manager at VTS.

Jerrie Parise

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